BitFire Unveils Media Platform

The BitFire Media Platform is designed to simplify complex workflows, replacing capital expenditures with a cloud-deployable, software-defined production solution

HUDSON, Mass.—BitFire has announced general availability of the next generation of its cloud-deployable, software-defined solution for video production and transmission.

Designed for a wide range of productions, including sports, news, talk, events and streaming productions featuring remote contributors, the company said that the BitFire Media Platform provides a revolutionary convergence of physical and cloud resources to eliminate boundaries traditionally associated with hybrid-cloud production.

In addition, users can choose from a growing list of encoders, decoders, multiviewers, record and playback decks, comms channels to flexibly deploy production resources to their BitFire Servers and the BitFire Cloud, decoupling media processing and production participation from a given physical location, all while remaining flawlessly synchronized, the company said.

The BitFire Media Platform also allows producers to minimize the expense of supporting a hardware workflow by paying only for the components and paths that are needed, and only when they are needed.

Flexible deployment options go beyond cloud-based media production, to include both hybrid cloud/on-prem processing and deterministic-latency transmission, allowing producers to deliver their content to - and manage their entire production from - anywhere.

In addition to the BitFire Media Platform, BitFire also offers additional services, including XR LED soundstage, centralized control facilities, production services, and remote camera kits for contributors.

To learn more about the BitFire Media Platform, including the globally-scalable BitFire Transport Network, XR studio, and production offerings, visit bitfire.tv.

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George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.

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